Japan Railway harvests passenger energy for fun and profit

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Vince @ Aug 1st 2006 8:36PM

Green makes a good cover. The basic issue here is that electricity is ridiculously expensive in Japan, so even modest savings are welcome by most companies. The green angle makes for great copy on what is primarily a long-term cost savings measure. Regardless of the motivation, it's a good move on the part of JR.

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